Unified Commerce Platform: Manage your sales without friction

Regain control of your sales, systems, and data with a unified commerce platform designed for performance, agility, and growth.

Do you sell across multiple channels, but your processes are dispersed? Do you manage your inventory separately from customer service? Do your tools not exchange data? Unified commerce may be the strategy for you.

At Maze, we support businesses in their digital transformation using a connected platform that centralizes systems, simplifies operations, and improves the customer experience.

What is Unified Commerce?

Unified commerce is a strategic approach that integrates all sales channels (website, physical store, marketplaces, social networks) and connects internal systems (ERP, CRM, payment management, orders) to a single platform.

Unlike a traditional omnichannel strategy, unified commerce harmonizes data, interactions, payments, products, and purchasing journeys. The result: a seamless, continuous, and personalized customer experience.

Why adopt a unified commerce platform now?

Today's customers move freely across touchpoints: they discover online, compare in-store, buy on mobile, and expect frictionless service.

90% of B2B buyers start their journey online
75% would switch providers for a better customer experience
Companies that adopt a unified platform reduce their operating costs by up to 31%

What Unified Commerce Allows You to Do in Practice

A unified commerce platform helps you:

Deliver a consistent customer experience across all channels;
Centralize your data , orders, payments and stocks ;
Reduce friction from disconnected tools;
Manage physical and online sales from a single system;
Segment your customers and personalize your marketing campaigns ;
Optimize after-sales service , product returns and refunds.

Data at the heart of the customer experience

With a unified commerce platform, data is no longer scattered across different systems. You gain a comprehensive view of each customer: their purchasing behaviors, preferences, and interactions. This allows you to:

Personalize the experience at every step of the journey;
Automate product reminders and recommendations ;
Quickly identify barriers to purchasing or loyalty opportunities ;
Manage inventory, deliveries and customer service based on actual demand.

What are the benefits for your business?

Improved operational efficiency through integrated systems;
Save time for marketing, logistics and service teams;
Centralized view of sales and performance;
Fewer errors , duplicates and data loss;
A scalable eCommerce infrastructure , ready to grow with your business.

A system ready for different sales models

Unified Commerce scales to meet your needs: Whether for direct sales, B2B sales, or a retail network, the platform enables seamless orchestration between your systems, sales platforms, teams, and customers. You maintain control over all operations while providing maximum consistency for your customers.

Maze accompanies you every step of the way

Our team helps you build a strong eCommerce ecosystem:

Complete diagnosis of your digital maturity;
Selecting a platform suited to your goals;
Seamless integration with your existing tools;
Structured deployment of your channels and products;
Continuous performance monitoring and support for operations.

Simplify your omnichannel management with a single platform

With a unified platform, you can manage all your sales channels—in-store, online, marketplace, and mobile—from a single environment. You'll gain efficiency, deliver a seamless experience, and optimize every touchpoint.

A connected experience across all your touchpoints

Whether the interaction begins online or in a physical store, your customers experience a seamless journey. Unified commerce allows you to track, understand, and serve each customer in a personalized way.

FAQ – Frequently Asked Questions about Unified Commerce

What is the difference between unified and omnichannel commerce?
Omnichannel aims to synchronize visible channels (in-store, online), but the back-end systems often remain separate. Unified commerce, on the other hand, centralizes sales, payment, and product management for a more seamless experience.

Is it suitable for SMEs?
Yes. Unified commerce is accessible to all businesses, even those with modest structures. It adapts to your pace, your priorities, and your different sales channels.

What are the benefits for customers?
Customers benefit from a consistent experience, whether online or in-store. Returns are simplified, recommendations are more relevant, and service is faster.

Want to learn more? Download our complete guide to unified commerce now.

Our team has written a detailed document to help you understand, plan, and succeed in your unified commerce strategy.

Download the complete Unified Commerce guide here

Ready to unify your systems, platforms, and customer experience?

Unified commerce provides you with a solid technological foundation to sell better, build greater loyalty, and optimize every step of the customer journey. Let's talk about your project.

Sources

GARTNER. 2022. Digital Commerce Sales Survey. https://www.gartner.com/.../b2b-buyers-prefer-ordering-paying-through--digital-commerce

GARTNER, FUTURE OF SALES. The Future of Sales: Digital-First Sales Transformation Strategies. https://www.gartner.com/en/sales/trends/future-of-sales

GLOBENEWSWIRE. 2025. Global B2B E-Commerce Market to Hit $47.54 Trillion
by 2030, Driven by AI, Omnichannel Strategies, and Sustainability. https://www. globenewswire.com/news-release/2025/01/24/3014776/28124/en/Global-B2B-E-Commerce-Market-to-Hit-47-54-Trillion-by-2030-Driven-by-AI-Omnichannel-Strategies-and-Sustainability.html

GLOBENEWSWIRE. 2025. New Survey Reveals Real-Time Data Is the Secret Weapon for Winning Over Frustrated B2B Buyers. https://www.globenewswire.com/news-re-lease/2025/01/29/3017144/0/en/New-Survey-Reveals-Real-Time-Data-Is-the-Secret-Weapon-for-Winning-Over-Frustrated-B2B-Buyers.html

GOOGLE CLOUD BLOG. 2023. Retail
Top takeaways from the Unified Commerce Benchmark for Specialty Retail 2023. https://cloud.google.com/blog/topics/retail/analyzing-the-unified-com-merce-benchmark-for-specialty-retail-2023

HAYES, A. 2V024. Younger Generations Are Shaking Up B2B Buying: Are You Prepared? Forrester Blog. https://www.forrester.com/blogs/younger-b2b-buyers

INTELLECT MARKETS. 2024. Unified Commerce Market Research Report - Segmented By Type (Business to Business (B2B), Business to Consumer (B2C)); and Region - Size, Share, Growth Analysis | Forecast (2024 - 2030). https://intellectmarkets.com/report/unified-commerce-market

MANHATTAN ASSOCIATES RETAIL BENCHMARK. Unified Commerce Benchmark for Specialty Retail. https://www.manh.com/our-insights/resources/research-reports/retail-benchmark

MCKINSEY & COMPANY. Busting the five biggest B2B e-commerce myths. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/bus-ting-the-five-biggest-b2b-e-commerce-myths

OREN GREENBERG. 75 B2B Marketing Statistics for 2024. https://www.orengreenberg.com/blog-post/75-b2b-marketing-statistics-for-2024

PYMNTS. 2023. Gen Z Tops Millennials on Social Media Shopping and Spending. https://www.pymnts.com/news/social-commerce/2023/gen-z-tops-millennials-on-social-media-shopping-and-spending

US DEPARTMENT OF COMMERCE. 2024. 2024 eCommerce Size & Sales Forecast. https://www.trade.gov/ecommerce-sales-size-forecast

USERGUIDING. 2025. 37 B2B Statistics and Trends in 2025. https://userguiding.com/blog/b2b-statistics-trends

SANA COMMERCE. 2021. B2B Buyer Report 2025: The Untapped Power of Real-Time Data. https://www.sana-commerce.com/report/b2b-buyer/#form

SANA COMMERCE. 2022. New rules for B2B buying. https://info.sana-commerce.com/rs/908-SKZ-106/images/2022-b2b-ecommerce-market-trends-ENG.pdf

SHOPIFY. 2024. Why Manufacturers Should Invest in B2B Ecommerce Today. https://www.shopify.com/enterprise/blog/b2b-ecommerce-for-manufacturers

SHOPIFY. 2025. Omnichannel vs. Unified Commerce: Which is Better? (2025). https://www.shopify.com/ca/retail/omnichannel-vs-unified-commerce

SHOPIFY. 2025. Top 12 B2B Ecommerce Trends to Grow Your Business (2025). https://www.shopify.com/ca/enterprise/blog/b2b-ecommerce-trends-statistics