Three pillars, one strategy.

Most commerce problems don't live in one place. They span strategy, technology and operations all at once. That's why Maze works across three complementary pillars: Plan, Build and Grow. Not as isolated services, but as a connected approach designed to move the whole commerce forward.

Plan. Build. Grow.

Who we work with

Manufacturers going DTC
B2B operators launching or scaling a direct-to-consumer channel without breaking wholesale.
Retailers scaling omnichannel
Brands unifying online, in-store and POS into one operation with a single source of truth.
Brands replatforming to Shopify
Teams migrating off legacy or custom stacks to Shopify without losing traffic or revenue.

Plan.

Audit · 2–4 weeks

We turn uncertainty into clear roadmaps with concrete next steps and real rationale behind every decision. We start by mapping the full picture: operations, data, systems and market context. We identify what's working, what's creating friction, and where the real opportunities are. The output is a prioritized plan that tells exactly what to do, in what order, and why it will move the needle.

Starting atAudits & strategy from $5,000

Discuss this pillar

Commerce Audit (CX & CRO) and Performance Analysis
Strategic Growth Planning
Unified Commerce Strategy
Market Research & Competitive Analysis
Key Performance Indicators (KPIs) Planning
Dashboards & Analytics Reports
Platform Migration Strategy

Commerce Audit (CX & CRO) and Performance Analysis

We examine commerce from every angle: customer experience, conversion paths, and overall performance. We identify friction points hurting sales, optimization opportunities that will increase conversion rate, and untapped growth levers. The output is a clear diagnosis with actionable, prioritized recommendations.

Selected work

Build.

Build · 8–16 weeks

We turn plans into reality, implementing solutions that connect efficiently across the whole commerce architecture. Whether coming in with a roadmap built together or an existing brief, we bring the technical depth to execute without cutting corners or creating debt. Custom Shopify builds, platform migrations, system integrations, headless implementations. Every solution is designed to fit the operation and hold up over time.

Starting atProjects from $10,000

Discuss this pillar

Conversion-Focused UX/UI Design
Shopify Theme Design & Development
Custom Shopify App Development (Web & POS)
Platform Migration
Shopify Headless & Hydrogen Implementation
Shopify POS Solutions Integration (Retail)
Systems & API Integration

Conversion-Focused UX/UI Design

We create interfaces that blend aesthetics with performance. Every design decision is guided by one goal: making the buying journey easier and increasing conversions. We design intuitive, accessible, and engaging user experiences that turn visitors into customers while reflecting the brand's unique identity.

Selected work

Grow.

Ongoing retainer

We monitor, optimize, and sharpen every part of commerce, because growth is a system, not a one-time project. Without continuous attention, performance plateaus and opportunities get missed. We stay close to the metrics, run experiments, and optimize every layer of the architecture. Conversion, search, email, merchandising. There's always another level to reach, and we build the system to get there.

Starting atRetainers from $2,500/mo

Discuss this pillar

Conversion Rate Optimization (CRO)
Merchandising & Upsell Strategies
Smart Search & Product Recommendations
Customer Engagement Strategies
SEO, GEO & Local Search Optimization
Email & SMS Automations
Email & SMS Campaigns

Conversion Rate Optimization (CRO)

We analyze visitors' behavior to identify friction points that hurt conversion. By testing and optimizing every element of the buying journey, from homepage to checkout, we turn more visitors into paying customers and increase revenue without increasing ad spend.

Selected work

Not everything in-house

Some capabilities sit outside our core. When a project needs them, we bring in the right specialist partners and stay accountable for how the whole thing fits together.

Paid media
Media buying and performance ads across Meta, Google, and beyond.
Branding
Brand identity, positioning systems, and visual language.
Social media management
Ongoing content calendars, community, and channel operations.

Partners

Our ecosystem of tools designed to last and deliver results for you.

Ready to decomplexify your commerce?

Tell us what's slowing you down. We'll map the fastest path from where you are to where you want to be.