CDAP: How to benefit from your grant

Have you heard about the Canadian Digital Adoption Program (CDAP)? To help SMEs optimize their online presence, the Canadian government has established this program, which may allow you to benefit from a grant. The CDAP is divided into two parts: Stream 1, Develop your business activities online and Stream 2, Improve your business technologies . In this article, we will explain what each strand consists of, what the criteria are for participating and, above all, how we can help you achieve your goals!

Part 1 of the PCAN: the implementation of digital actions

For this first part of the PCAN, the objective is to adopt the recommendations and good practices raised during the strategic part of part 2.

Here, we're talking about digital transformation to have the greatest possible impact online. We proceed in two stages:

First, we look at existing channels and see how we can improve them. We can also create new opportunities in sectors where you weren't already present.

And for the second step, we focus on strategies and content creation adapted to all your channels.

Some examples of what can be done:

Finding a more suitable eCommerce platform for your company
Implement an SEO strategy and optimize your existing content
Create content adapted to each platform and each target
Analyze and improve the customer journey on your site

For whom:

Your company has already participated in phase 2 of the Canadian Digital Adoption Program
Your business is for-profit (this includes for-profit social enterprises and cooperatives);
Your business is registered or incorporated;
You are in direct contact with consumers (sale of goods or services);
You have at least one employee (other than the owner) OR at least $30,000 in annual income in the most recent tax year;
You commit to maintaining the digital adoption strategy for six months;
You agree to participate in follow-up surveys, to share data regarding the experience, and to have your company's name published as a funding recipient.

Grant amount: $2,400 (maximum value)

Maze's expertise:

Our team of strategy specialists will provide you with a comprehensive report on the current state of your online presence, along with recommendations to implement. We'll support you throughout this step so you can move forward independently once the specifications have been submitted. If you came to us for phase 2, trust us to take it to the next level!

To subscribe now to Stream 1 of the PCAN, do not hesitate to contact us directly or submit your application at https://ised-isde.canada.ca/site/program-canadien-adoption-numerique/fr/propos-programme-canadien-dadoption-numerique#s1 .

Section 2 of the PCAN: a consulting mission objective

Part 2 of the PCAN is a crucial step for any company that wants to make its presence felt online. It involves defining communication objectives, identifying different target audiences, and developing an effective communication strategy. We conduct a comprehensive strategic audit that includes analyzing the company's external and internal environments, as well as its strategic direction.

Basically, it's like laying out the basics of your online presence and making recommendations on what needs to be improved.

For whom:

Your business is registered or incorporated;
You are in direct contact with consumers (sale of goods or services);
You have at least one employee (other than the owner) OR at least $30,000 in annual income in the most recent tax year;
You commit to maintaining the digital adoption strategy for six months;
You agree to participate in follow-up surveys, to share data regarding the experience, and to have your company's name published as a funding recipient.

Grant Amount: $15,000 (maximum value) + interest-free loan of up to $100,000

Maze's expertise:

Of course, we'll be delighted to continue the adventure with you for part 1 of the PCAN, which involves deepening and implementing the digital strategy! Since we already have a vision in mind of what needs to be improved or implemented, we'll be even more efficient. We love creating fluid and pleasant digital spaces to navigate, thanks in particular to:

content creation and social media management
SEO writing and optimization
customer journey optimization
the implementation of marketing automation and emailing strategy
the development and creation of custom Shopify templates

To subscribe now to Stream 2 of the PCAN, do not hesitate to contact us directly or submit your application at https://ised-isde.canada.ca/site/program-canadien-adoption-numerique/fr/improve-technologies-votre-entreprise

3 good reasons to work with us

A team at your disposal

Our close-knit team allows us to be highly responsive and provide personalized support to each of our clients. We are committed to listening to you and collaborating with you at every stage of your project. To this end, we hold regular meetings to keep you informed of our progress.

A multi-disciplinary team

A small team means big talent! We're truly passionate about juggling different areas of expertise: design, marketing, development, strategy, content creation... We're on all fronts!

A team approved by the PCAN

We are one of the agencies designated as service partners by the PCAN, so we are fully conversant with the program's intricacies. We will be happy to answer any questions you may have. Having completed several projects through the PCAN, we are always happy to help new companies achieve their goals.

Please be assured that we will be delighted to work with you hand in hand!