Essential Shopify Apps to Boost Your E-Commerce in 2025

Why Installing Shopify Apps Is Essential for Your Online Store

Shopify is today's go-to e-commerce platform for creating, managing, and scaling an online store. To take full advantage of its capabilities, it's essential to add the right Shopify apps to your online store, based on your goals, business model, and Shopify plan.

The Shopify App Store offers a wide selection of free and paid apps designed to optimize your orders, enhance your product pages, personalize your mobile customer experience, track your performance, or automate your marketing campaigns. No matter your business growth level, there's an app available for your Shopify plan, with the features you need.

At Maze, we've tested and selected the best Shopify apps to help you save time, build customer loyalty, increase sales, and improve your online store management.

Why are these Shopify apps the best?

The Shopify apps mentioned in this article were selected for their direct impact on online sales, loyalty, and your store's overall performance. Each offers features available depending on your plan, mobile compatibility, quick setup, and real conversion leverage.

Installing the right apps allows you to add powerful tools to your store without the need for custom development. Each app enhances a different aspect of your online store: products, orders, mobile experience, customer service, or marketing.

1. Shopify apps to manage your products, orders, and data

Effective management requires tracking products, orders, inventory, and customer data. These apps help you stay in control at all times.

ShipStation is a Shopify app designed to make managing your orders easier. You can track each order in real time, compare carriers, automate shipping rules based on weight, and print labels directly from the interface. The app is compatible with both desktop and mobile devices and integrates with your store, regardless of your plan.

Stocky , included with Shopify POS Pro, lets you track your inventory, forecast replenishments, and view sales reports based on your historical data. This Shopify app is useful for adjusting your offerings and improving your planning.

Matrixify is a powerful app for processing large amounts of data. It allows you to bulk add, edit, or export your products, orders, and customers. It's ideal for migrating to Shopify or automating frequent updates.

Need custom connections? This is also possible with ERP (Enterprise Resource Planning) and WMS (Warehouse Management System) systems to centralize your data and operations. Our team can handle this if you'd like to take your tools further. 

2. Conversion, loyalty and personalization of the customer experience

To effectively convert your visitors into loyal customers, these Shopify apps offer you powerful features, which you can add to your store in just a few clicks.

Judge.me is a free Shopify app (with additional features available under a paid plan) that allows you to display product reviews with photos on your product pages. It includes automated review requests after each order. Adding this app to your store increases trust and conversion rates.

Joy allows you to set up a points-based loyalty program. Each subscriber can receive rewards for their orders, birthdays, or referrals. This free app is ideal for testing the impact of loyalty on your store. Under its paid tiers, you can add a VIP tier model to incrementally reward your best customers.

Rivo combines key features: email capture, social proof, points program, and marketing automation. This centralized app installs quickly and is suitable for all Shopify plan types.

Yotpo goes even further with a comprehensive platform: reviews, SMS marketing, subscriptions, loyalty, and user-generated content. The app offers a dashboard with detailed data to manage your sales and customer retention strategy.

Stockist is a Shopify app designed to display an interactive map of your physical, partner, or retail locations. It allows you to easily add addresses, optimize searches by zip code or location, and customize the map's appearance to suit your store.

Shopify Search & Discovery is a free app that lets you optimize search in your store, add filters to collections, and set up personalized product recommendations. It makes it easier for every customer to find what they're looking for, improving navigation, reducing friction, and increasing conversion rates.

Zoorix helps you add complementary products to your listings or cart, increasing the average value of each order. The experience remains seamless, without compromising mobile browsing.

3. Shopify apps for customer service and automated marketing

Effective customer service, combined with personalized marketing campaigns, helps strengthen engagement and optimize every interaction.

Gorgias centralizes your communications (email, chat, social media) and gives you quick access to customer information. You automate frequent responses, improve your response times, and strengthen the consistency of your user experience.

Klaviyo is the go-to tool for creating automated or targeted SMS and email campaigns. You can segment your audience, track conversions, and personalize each message based on Shopify data.

Did you know? Maze is a proud and expert partner of the platform. Whether you're already using Klaviyo or not, our team can help you optimize your existing workflows or conduct a comprehensive audit to boost your marketing performance.

Shopify Email , free with your plan, is perfect for getting started. The app lets you send newsletters or reminders directly from your Shopify interface, with ready-made templates. This allows you to test your first marketing campaigns at no cost.

4. Performance analysis and page optimization

Analyzing what works (or doesn't) is crucial to adjusting your strategy.

Hotjar andLucky Orange allow you to visualize clicks, browsing behaviors, and areas of friction on your pages. These behavioral analysis tools help make concrete decisions, based on real data.

Triple Whale offers a centralized dashboard to track your sales, orders, marketing campaigns, margins, total customer value, and ROI. The app is compatible with all Shopify plans, and its clear interface allows you to manage your growth efficiently.

What Each Shopify App Can Do for You in 2025

Each Shopify app added to your online store has a direct impact on your sales, order management, product customization, and mobile customer experience. Depending on your Shopify plan, you can access free or advanced features and add a Shopify app for every need: display product reviews, send marketing campaigns, automate your reminders, or track each order in real time.

Some apps allow you to add a product to your store in seconds. Others connect your data to enrich each product page and give you a complete view of your performance. Every action—from click to purchase—can be tracked, analyzed, and optimized thanks to the proper integration of apps available on Shopify.

You can personalize your customer experience, enrich your product offerings, automate your marketing, and turn every order into a loyalty opportunity. Every feature added to your online store promotes smoother sales and a more intuitive mobile experience. Your Shopify plan grows with you: every app installed helps strengthen your store and generate sustainable growth.

Conclusion: Build a powerful Shopify stack

Before installing a Shopify app, make sure it fits your plan, needs, and sales channels. Start with free options, analyze the results, then scale up with advanced features. The right Shopify app can transform your store, enrich your offerings, and boost your online sales.

Shopify apps help you scale your store at every stage. With powerful features available on all plans, you can automate order fulfillment, personalize your marketing, enhance your mobile customer experience, and improve your bottom line.

Take the time to explore your options, compare features, and add the apps that best fit your goals. Even a free Shopify app can have a tangible impact on your conversion, customer service, or marketing performance.

Too many choices, don't know where to start? Our team at Maze can help you identify the apps best suited to your needs. Contact us to discuss!

Sources

Bleijenberg, L. (2025). The 15 best Shopify apps for e-commerce brands in 2025. Digital code.

Gillen, B. (2024). The Best Shopify Apps in 2025 to boost your sales. YT.

Shopify Blog. The 20 Best Shopify Apps. Retrieved from https://www.shopify.com/blog/72614597-the-20-best-free-shopify-app-store-apps