Blog
Understanding your users to better retain them: between data, design and emotion
Retaining all visitors is a costly illusion. The temptation is great to want to optimize for "everyone." But the reality is that the majority of a site's users are neither profitable, nor interested, nor likely to return. However, a small portion of them—sometimes 10 to 20%—generate the bulk of the value. These are the profiles that must be identified and understood.
Essential Shopify Apps to Boost Your E-Commerce in 2025
Shopify is today's go-to e-commerce platform for creating, managing, and scaling an online store. To take full advantage of its capabilities, it's essential to add the right Shopify apps to your online store, based on your goals, business model, and Shopify plan.
User experience UX in e-commerce: The essentials of a product page
Online, shoppers can’t touch the product, ask for advice in store, or try it on before making a purchase. It’s therefore essential to compensate for these limitations with a complete, clear, and engaging product sheet. Product pages must therefore provide all the information necessary for the customer to make an informed decision, without having to contact customer service or look for answers elsewhere.
B2B: Making the Leap to Shopify
Shopify is recognized as a leading e-commerce platform, but did you know it also offers robust solutions for B2B? By combining flexibility, scalability, and a comprehensive suite of business-specific features, Shopify can revolutionize online sales management for B2B businesses. It's an ideal solution for companies looking to streamline operations, efficiently manage bulk orders, and deliver a seamless customer experience.