Alyria - Klaviyo Automation Strategy

Alyria, a brand renowned for its expertise in dermocosmetics, quickly established itself as a reference in high-performance skincare. With clinically proven formulations developed by healthcare professionals, Alyria offers a product range that blends efficacy, innovation, and elegance. Building on this strong reputation, the brand sought to take its customer relationships even further by adopting a more personalized and proactive communication strategy.

In a competitive landscape with constantly evolving online purchasing behaviors, Alyria identified a need to optimize its digital channels. The goal? To create ongoing, meaningful conversations with its customers while increasing the overall effectiveness of its marketing efforts. Alyria’s team also wanted every touchpoint to reflect the brand’s core values: scientific rigor, attentiveness, simplicity, and sophistication.

That’s when Studio Maze Design stepped in. Together, we laid the foundation for a strong relationship marketing strategy, built on data, smart segmentation, and high-value content creation. Klaviyo quickly emerged as the ideal tool to implement this vision, offering Alyria a powerful platform to deliver targeted, behavior-based communications tailored to each customer’s journey.

We designed a Klaviyo automation strategy that aligns perfectly with Alyria’s needs and brand identity. Each flow was crafted to deliver a seamless, coherent, and engaging customer experience at every stage of the journey—without ever compromising the brand’s elegance.

The welcome flow, for example, warmly introduces the brand while highlighting its scientific credibility. The goal was to build trust from the very first contact by explaining Alyria’s positioning, quality commitments, and product benefits. With a reassuring tone, refined art direction, and crystal-clear messaging, this initial email sequence makes a strong first impression.

We also implemented tailored post-purchase flows that go beyond a simple thank-you or order confirmation. These flows guide customers through their new skincare routine, offering personalized tips, usage reminders, and complementary product suggestions based on their initial purchase. This not only encourages loyalty but also educates and supports the customer—while naturally increasing average order value.

For reactivation, we designed a specific flow targeting less active customers. Instead of a one-size-fits-all message, we segmented audiences based on past behaviors (products purchased, order frequency, last interaction) to deliver more relevant messages. These might include special offers, personalized advice, or reminders—depending on what the data indicated. This thoughtful approach helped re-engage a significant portion of dormant customers while maintaining the brand’s tone and integrity.

All email content was carefully designed to reflect Alyria’s visual identity. The templates are clean, mobile-optimized, visually consistent, and easy for internal teams to reuse. In parallel, we trained Alyria’s team to use Klaviyo confidently, empowering them to analyze performance, run A/B tests, and continually fine-tune their communications strategy.

Alyria Skincare

Klaviyo Email Strategy & Automation

Solution