Brief
Bego is a committed Quebec-based vegan fashion brand, whose products combine contemporary style and eco-responsible values.
With a growing Shopify store and a community that believes in its mission, Bego wanted to ensure that its online experience lived up to its positioning. The brand mandated Maze to conduct a complete UX/UI and CRO audit to identify optimization opportunities and define a concrete roadmap.
Goals
Identifying frictions in the shopping experience and formulating concrete recommendations to improve conversion
The mandate aimed to provide an accurate reading of the UX and CRO performance of Bego's Shopify store, and to give the team clear direction to transform their site into a more fluid and higher-performing platform.
Tools and partners
Complexity and challenge
Optimizing a store with a strong mission, without sacrificing the user experience for the sake of the message
At Bego, brand identity is inseparable from the product. The challenge was to improve conversion performance while preserving the visual universe and values that make the brand authentic. Each recommendation had to serve both the user experience and brand consistency.
Approach
An exhaustive audit of the Shopify store, from navigation to product pages
Maze thoroughly analyzed the entire user journey on Bego's store: navigation structure, page ergonomics, readability of product pages, and friction points during the purchasing process. Each observation was evaluated based on its potential impact on conversion and the effort required for implementation.
Solution
A prioritized UX/CRO roadmap, translated into concrete actions for the Bego team
Based on the audit's findings, Maze formulated targeted recommendations covering navigation, collection filters, product page experience, and overall purchase journey optimization. All of this was structured into a clear roadmap, sequenced according to priorities and adapted to the team's execution capacity.
Results
A better understood store, a clear direction, and the tools to move forward with confidence
Bego leaves with a precise picture of their online experience and a concrete action plan to improve their performance. The audit highlighted tangible opportunities at each stage of the customer journey, providing the team with a solid foundation to iterate and optimize over time.
“We loved working with Maze. During our audit, they came up with so many creative and practical ideas that we applied to improve our site. Since then, we've been getting tons of compliments!”
Bego
