Brief
Bonne Maman Canada (St-Hubert Group) is a refined brand whose online presence is based on a carefully built Shopify Plus site.
As part of its expansion into the English-speaking Canadian market, the company enlisted Maze to adapt its entire web experience to the linguistic and cultural realities of this new audience, while preserving the brand image in both official languages.
Goals
Providing a brand experience that is consistent and true to the Bonne Maman identity, accessible to English-speaking Canadian customers
The mandate aimed to ensure that an English-speaking visitor enjoys an experience that is as refined, fluid, and representative of the brand as their French-speaking counterpart, without compromising on clarity or tone.
Tools and partners
Complexity and challenge
Adapting a Brand with a Strong Cultural Identity Without Diluting its Essence
Bonne Maman isn't just about products. It's about warmth, authenticity, and a way of life deeply ingrained in its DNA. The challenge wasn't to translate words, but to transpose a sensibility into another language, for another market, without the magic evaporating along the way.
Approach
Strategic internationalization rather than literal translation
Maze adopted a native rewrite approach, where each text was rethought in Canadian English to sound culturally and commercially appropriate. SEO optimization and content adaptation were integrated from the outset to ensure optimal visibility and relevance for the English version.
Solution
A bilingual, harmonious Shopify Plus site ready to charm an English-speaking audience without betraying the brand's essence
Maze handled the native rewriting of all content, SEO optimization of the English version, and cultural adaptation of communication elements. The result is a consistent experience in both languages, reflecting Bonne Maman Canada's premium positioning.
Results
A brand that now speaks to both solitudes, with the same elegance
The English version of the site is online, fully integrated into the existing Shopify Plus ecosystem. Bonne Maman Canada now has a solid bilingual presence to support its expansion into the English Canadian market.
“The Maze team truly understood the essence of our brand. Their localization work allowed us to offer a bilingual experience that remains true to the gentle and familiar feel associated with Bonne Maman. It's exactly what we needed for the Canadian market.”
Bonne Maman (St-Hubert)
