Bonne Maman (St-Hubert)
Localization Strategy & English Market Expansion for Shopify Plus
As part of its expansion into the English-speaking Canadian market, Bonne Maman Canada (Groupe St-Hubert) partnered with Maze to adapt its entire Shopify Plus website for a new audience. The goal: deliver a seamless brand experience, preserve the brand’s refined image, and ensure clarity in both official languages.
- Rédaction de contenus SEO
- Stratégie marketing
Solution
Rather than a literal translation, we applied a strategic localization approach tailored to the Canadian context. This included rewriting all English copy natively, optimizing SEO, and adapting content to cultural nuances. The result is a fully bilingual, cohesive, and high-performing Shopify Plus website that connects with English-speaking audiences while staying true to Bonne Maman’s brand identity (Groupe St-Hubert).
« L’équipe de Maze a vraiment compris l’essence de notre marque. Leur travail de localisation nous a permis d’offrir une expérience bilingue qui reste fidèle à la douceur et à la proximité associées à Bonne Maman. C’est exactement ce dont nous avions besoin pour le marché canadien. »