Café William
Email Marketing Strategy & Klaviyo Automation
Café William enlisted our expertise to conduct a comprehensive audit of their Klaviyo ecosystem.
The objective: optimize the use of the platform to maximize the performance of automated and transactional communications. This initiative aimed to increase customer satisfaction, improve retention, and drive more revenue, all while ensuring perfect alignment with Café William’s strong and committed brand identity.
The overarching goal was to enhance the Klaviyo flows experience in order to strengthen customer loyalty and maximize conversions. To achieve this, we implemented personalized strategies tailored to the diversity of Café William’s customer profiles, with a focus on sustainable, user-centered performance.
- Stratégie marketing
- Audit stratégique
- Stratégie eCommerce
- Design UX/UI
- Email marketing
Solution
Our approach consisted of conducting an in-depth analysis of current configurations, audience segmentation, and campaign and flow performance. We also developed targeted strategic recommendations, with a particular focus on technical optimization and improving email content and design. This approach aims to maximize the impact of marketing actions while ensuring consistency with Café William's objectives. We then produced and implemented a completely new design for their main flows, in addition to correcting the technical and strategic issues raised during the audit.