Café William
Klaviyo Email Audit & Strategy
Café William called on our expertise to conduct a complete audit of their Klaviyo platform. The goal was to fully exploit the potential of Klaviyo to increase customer satisfaction, retention and revenue generated by their communications.
- Marketing Strategy
- Strategic audit
- eCommerce Strategy
- UX/UI Design
- Email marketing
Solution
Our approach consisted of conducting an in-depth analysis of current configurations, audience segmentation, and campaign and flow performance. We also developed targeted strategic recommendations, with a particular focus on technical optimization and improving email content and design. This approach aims to maximize the impact of marketing actions while ensuring consistency with Café William's objectives. We then produced and implemented a completely new design for their main flows, in addition to correcting the technical and strategic issues raised during the audit.