JaCoffee
WordPress to Shopify Migration & Brand Identity
JaCoffee was born from a deep-rooted passion for the finest coffee beans in the world. With a meticulous yet human approach, the company set out to offer both professionals and enthusiasts a curated selection of specialty coffees sourced from exceptional origins. Whether catering to roasters, cafés and restaurants, or informed individual consumers, JaCoffee positioned itself as a key player in the specialty coffee space. Behind this bold vision, however, lay some very real technical challenges. Their original WordPress website, although functional, was no longer supporting the company’s growth ambitions. Slow load times, a fragmented product management system, and an unintuitive user experience were all hindering performance. Most importantly, the platform struggled to accommodate the needs of two distinct audiences: B2B customers placing bulk orders with efficiency in mind, and B2C consumers looking for a rich, emotional, and immersive journey. Faced with these obstacles, a complete digital overhaul became urgent. JaCoffee needed more than just a transactional website—it required a platform that could communicate its brand essence, inspire and educate visitors, and convert them with ease. That platform also had to be technically stable, scalable, and easy to manage day-to-day. That’s when JaCoffee turned to Studio Maze Design, with a clear objective: to craft a digital ecosystem that would be beautiful, high-performing, and fully aligned with the brand’s identity. A migration to Shopify quickly emerged as the most strategic solution, offering the right balance between usability, operational power, and the ability to tailor the experience for both B2B and B2C customers.
- Identité visuelle
- Développement d'application
- Rédaction de contenus SEO
- Stratégie eCommerce
- Design UX/UI
- Développement web
Solution
Our work with JaCoffee focused on two core pillars: building a distinct and immersive brand universe, and designing a custom Shopify site that balances visual storytelling with technical performance. We began by helping refine JaCoffee’s brand identity. The goal was to create a visual world that was consistent, emotional, and inspiring. Carefully selected typography, a warm and earthy color palette, and impactful imagery all came together to reinforce the brand’s core narrative: discovery, origin, and sensory exploration. The story of where coffee comes from and how it’s experienced became central to both the visual and written expression of the site. From a technical standpoint, we built a fully customized Shopify website, tailored to combine aesthetics, performance, and ease of use. Every section was designed to serve dual purposes: captivate and educate coffee lovers with engaging content, and provide clear, frictionless paths for professionals who prioritize speed and functionality. The homepage plays a pivotal role in the overall user experience. Upon arrival, visitors are immersed in JaCoffee’s world—evocative mountain landscapes reference the coffee-growing regions, while intuitive navigation encourages exploration. Immersive visuals, compelling copy, and thoughtfully positioned product features work together to capture attention and gently guide visitors through the funnel. We also implemented a clear segmentation logic between B2B and B2C users. From tailored catalogs and differentiated pricing to dedicated account access, each user type receives a customized experience. Behind the scenes, however, all operations are unified within a single Shopify admin, making management streamlined and efficient for the internal team. Performance optimization, mobile responsiveness, and content flexibility were top priorities throughout the build. With adaptable content blocks and intuitive admin tools, JaCoffee’s team can now update product listings, adjust visuals, and evolve content in real-time—without relying on developers. The result? A highly immersive, scalable, and brand-aligned eCommerce platform—custom-built to support JaCoffee’s mission of sharing the world’s finest coffees, one cup at a time.