Brief
Deploy a corporate offer integrated into the eCommerce ecosystem
Juliette & Chocolat launched a corporate offer for businesses wanting to order gift baskets for employees and partners. To support this initiative, the brand mandated Maze to design and deploy a B2B solution integrated directly into its Shopify store, while preserving the existing experience for B2C customers.
Goals
Structure a fluid, efficient B2B experience
The project aimed to create a dedicated experience for businesses that simplifies ordering while meeting specific corporate market needs. The goal was also to ensure harmonious coexistence between B2C and B2B worlds, enabling the brand to manage both audiences on one platform.
Tools and partners
Complexity and challenge
Make two distinct buying models coexist on one platform
The main challenge was the coexistence of two very different commercial logics. On one side, a B2C experience oriented toward emotion, discovery, and spontaneous purchase. On the other, a more rational, structured, efficiency-driven B2B experience. The challenge was to design a system that meets business needs—order volume, personalization, and payment terms—without compromising the existing customer experience.
Complexity also lay in journey structure. Corporate clients need quick access to a clear offer, understand available options, and order without friction—often under tight timelines. Finally, the project required operational adaptation, especially around deliveries and multi-order management, to match B2B logistics realities.
Approach
Structure a distinct experience within a unified ecosystem
The project began by analyzing the specific needs of corporate clients to define required features and experience expectations. Maze then designed an architecture that clearly distinguishes B2C and B2B journeys while maintaining overall coherence with the brand identity.
Particular attention was paid to portal usability so businesses could navigate efficiently, access products, and complete orders quickly. The approach also considered internal operations—especially order and delivery management—to ensure the solution would be viable long term.
Solution
A B2B portal integrated and adapted to business needs
Maze implemented a B2B portal based on a Wholesale solution integrated with Shopify, structuring a dedicated experience for corporate clients. The portal offers distinct navigation so businesses can access an offer tailored to their needs, with a simplified, efficient ordering process.
Specific features were integrated, including B2B-adapted payment options and optimized volume order management. Delivery management was also redesigned to meet corporate requirements, including multi-location or scheduled delivery needs. The full solution lets Juliette & Chocolat centralize B2C and B2B operations on one platform while offering an experience adapted to each audience.
Results
A structured, high-performing new revenue stream
With this B2B portal, Juliette & Chocolat now has an effective solution for managing its corporate offer. Businesses can order more easily, while the brand benefits from a structured system for this new sales channel. The platform supports growth of the corporate offer while keeping an experience that is coherent and true to the brand’s gourmet, premium universe.