Kinney Block

Strategic support

Shopify

Klaviyo

Based in Los Angeles and inspired by Californian architecture, the Kinney Block brand offers trendy decorative wall bricks. However, despite the quality of their products and the careful aesthetics of their brand, Kinney Block was faced with a problem: how to showcase their products in an effective and attractive way for their customers? Under the direction of interior designer Talia Laconi (known for her work at Carbon & Bone), every aspect of the project was carefully considered to meet the desired aesthetic.

Marketing Strategy
eCommerce Strategy
Web development
Email marketing

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Solution

We worked with Kinney Block on a number of aspects to implement an effective web marketing strategy, including the integration of technical elements into product pages, the addition of a min-max feature and a surface area calculator to facilitate purchasing. In addition, we implemented a back-in-stock function on the site and supported Talia in setting up its program for industry professionals.