Les Fleurs du Marché
UX/UI & CRO Audit
Les Fleurs du Marché requested an in-depth analysis of their user experience (UX) and conversion rate optimization (CRO) performance. This audit aimed to identify navigation friction points, understand the specific needs of user segments, and optimize journeys to deliver a seamless and engaging experience. The overall goal was to strengthen customer loyalty and maximize conversions by highlighting strategies tailored to the needs of their diverse customer base.
- Branding
- Marketing Strategy
- Strategic audit
- eCommerce Strategy
- UX/UI Design
Solution
Our analysis allowed us to propose strategic recommendations including a redesign of the information architecture, ergonomic adjustments for better accessibility, and the integration of loyalty programs and subscriptions to strengthen engagement. We also focused on optimizing marketing campaigns and personalizing purchasing paths for each type of customer. These actions aim to align the user experience with customer expectations while increasing the profitability of the site.