Les Fleurs du Marché
UX/UI & CRO Audit on Shopify
Les Fleurs du Marché requested an in-depth analysis of their user experience (UX) and conversion rate optimization (CRO) performance. This audit aimed to identify navigation friction points, understand the specific needs of user segments, and optimize journeys to deliver a seamless and engaging experience. The overall goal was to strengthen customer loyalty and maximize conversions by highlighting strategies tailored to the needs of their diverse customer base.
- Identité visuelle
- Stratégie marketing
- Audit stratégique
- Stratégie eCommerce
- Design UX/UI
Solution
Our analysis led to strategic recommendations for Les Fleurs du Marché, including a full revamp of the site’s information architecture, ergonomic adjustments for improved accessibility, and the integration of loyalty and subscription programs to increase customer engagement.
We also optimized their marketing campaigns and personalized the customer journey for different client segments. Every action was aligned with user expectations while maximizing profitability on Shopify.
« Working with the Maze team was a smooth, professional, and genuinely inspiring experience. Their human approach, structured process, and clear focus on impact gave us confidence right away. From our very first meetings, I felt they were truly listening to our specific needs, both in terms of brand image and the online customer experience. The highlight of our collaboration was, without a doubt, the UX/UI audit presentation. The work was delivered with impressive quality, clarity, and depth. The Maze team’s expertise went far beyond my expectations. Their UX/UI audit brought to light concrete issues we would not have been able to identify on our own, and their recommendations have helped us build a platform that is much more aligned with our vision. Thanks to their practical and thoughtful recommendations, we now have a platform that is more cohesive, more engaging, and better aligned with where we want to go. Thank you to the entire team for your rigor, your care, and your commitment to helping Les Fleurs du Marché shine. »