Les Fleurs du Marché
UX/UI & CRO Audit on Shopify
Les Fleurs du Marché requested an in-depth analysis of their user experience (UX) and conversion rate optimization (CRO) performance. This audit aimed to identify navigation friction points, understand the specific needs of user segments, and optimize journeys to deliver a seamless and engaging experience. The overall goal was to strengthen customer loyalty and maximize conversions by highlighting strategies tailored to the needs of their diverse customer base.
- Identité visuelle
- Stratégie marketing
- Audit stratégique
- Stratégie eCommerce
- Design UX/UI
Solution
Our analysis led to strategic recommendations for Les Fleurs du Marché, including a full revamp of the site’s information architecture, ergonomic adjustments for improved accessibility, and the integration of loyalty and subscription programs to increase customer engagement. We also optimized their marketing campaigns and personalized the customer journey for different client segments. Every action was aligned with user expectations while maximizing profitability on Shopify.
« Working with Maze was smooth, professional, and honestly inspiring. Their human, impact-focused approach gave us confidence from day one. The UX/UI audit they delivered was a game-changer — smart, clear, and full of insights we wouldn’t have spotted on our own. Thanks to their work, our platform now aligns much more closely with our brand vision. Huge thanks to the team for your clarity, care, and commitment. »