Brief
Structuring a cost-effective advertising strategy for local sales
With the goal of generating more local sales and getting more out of their marketing budget, Les Fleurs du Marché brought in our team to structure and run a high-performing Google Ads strategy. The brand wanted to improve its visibility on key searches while maintaining an excellent return on investment.
- 7.35ROAS
- $12.00$/conversion
- +5%Taux de clic (CTR)
Goals
Generating more local sales without sacrificing return on investment
The goal of the mandate was to structure and run a Google Ads strategy capable of generating more local sales for Les Fleurs du Marché, while improving their visibility on key searches and maintaining an excellent return on investment.
Tools and partners
Complexity and challenge
Getting the most out of a limited ad budget in a local market
For a neighborhood florist, every advertising dollar counts. The challenge was to structure campaigns capable of capturing local purchase intent at the exact moment it happens, without diluting the budget on searches that are too broad or not relevant enough.
Approach
Targeting local purchase intent with precision
Maze put in place a Google Ads strategy focused on local purchase intent, with Search campaigns optimized around transactional keywords and precise geographic targeting around the store. Flagship products like seasonal bouquets and same-day delivery were highlighted, with close tracking of conversions and regular adjustment of bids and audiences.
Solution
Local campaigns that keep costs under control
Les Fleurs du Marché now has Google Ads campaigns structured around local purchase intent, highlighting seasonal bouquets and same-day delivery. Rigorous conversion tracking and ongoing bid adjustments let the brand hit its performance targets while keeping tight control over costs.
- 7.35ROAS
- $12.00$/conversion
- +5%Taux de clic (CTR)
Results
Local sales backed by tight cost control
Les Fleurs du Marché now benefits from Google Ads campaigns structured around local purchase intent, highlighting seasonal bouquets and same-day delivery. Rigorous conversion tracking and ongoing bid adjustments let the brand generate more local sales while maintaining a solid return on investment.
“Working with the Maze team was smooth, professional, and honestly inspiring. Their thoughtful, structured, and impact-driven approach gave us confidence from the start. Right from the first meetings, we felt they truly listened to our specific needs—both for our branding and the online customer experience.”
Les Fleurs du Marché
