Brief
Supporting a loyal brand since its early days in a moving industry
Would you believe Les Minettes is one of our very first clients, and that they still trust us today? From the start, it's been a collaboration marked by perfect chemistry. Today, we support Pascale and Marie-Claude, the founders, in their digital journey, optimizing their Shopify store and their Klaviyo email marketing strategy.
- +10%Sales
- +36%Conversion rate
- +10%Average order value (AOV)
Goals
Evolving the site and communications at the same pace as the brand
The goal of this ongoing mandate was to keep Les Minettes' Shopify and Shopify POS store aligned with the evolving market, while structuring Klaviyo communications capable of reflecting the brand's indulgent, creative identity. The aim was to support long-term growth rather than deliver a one-off project.
Tools and partners
Complexity and challenge
Evolving a site without losing the identity that sets it apart
After several years of collaboration, the challenge was no longer to build a platform but to evolve it without diluting what makes Les Minettes recognizable. The food and restaurant market changes quickly, and every UX adjustment or Klaviyo flow had to keep carrying the brand's distinct personality rather than neutralizing it in favor of performance alone.
Approach
Ongoing support rather than a one-off project
Maze maintained strategic and operational support over time, alternating between UX/UI optimizations of the Shopify and Shopify POS store and adjustments to Klaviyo flows. Every intervention was guided by performance data and by the desire to preserve the brand's indulgent, creative identity through market changes.
Solution
A platform that evolves with the brand, not against it
Les Minettes now has a Shopify and Shopify POS store optimized on an ongoing basis, backed by high-performing Klaviyo email marketing flows. This long-standing collaboration has allowed the brand to stay competitive in a constantly changing market while keeping the identity that has set it apart since its early days.
- +10%Sales
- +36%Conversion rate
- +10%Average order value (AOV)
Results
A long-standing relationship that keeps paying off
Thanks to this ongoing support, Les Minettes navigates changes in the food market without losing what sets them apart. The Shopify and Shopify POS store evolves at the same pace as the brand, and Klaviyo flows stay true to the indulgent, creative identity built since the start of the collaboration. This long-standing relationship remains a strong example of what steady strategic support can deliver.
“Maze is the definition of fast, professional, and reliable. They’re proactive and responsive — couldn’t ask for a better agency. Highly recommended!”
Les Minettes
