Brief
Becoming the outsourced marketing department for a growing brand
Looky Boutique, always looking for excellence in its online presence, turned to our expertise to optimize its digital marketing strategies and user experience. As a strategic partner, our mission is to lead their marketing department, integrating best practices to boost their visibility, build customer loyalty, and increase sales through solutions tailored to Shopify Plus and Klaviyo.
- +10%Sales
- +5%Conversion rate
- +9%Average order value (AOV)
Goals
Structuring a consistent marketing presence across every channel
The goal of the mandate was to give Looky Boutique clear marketing direction, capable of connecting their Shopify Plus store to their entire tool ecosystem, including Cin7, Stamped, Gorgias, Klaviyo, Shipstation and Quickbooks. It meant structuring content creation, improving the shopping experience to support conversion, and building campaigns capable of retaining existing customers while supporting acquisition.
Tools and partners
Complexity and challenge
Running multichannel marketing without an in-house marketing team
Looky Boutique had no dedicated in-house marketing team, which meant every decision, from blog content to automated flows, had to be made and executed externally while staying aligned with the brand's vision. The challenge was to orchestrate several external tools, spanning inventory, customer service, shipping and accounting, into one coherent marketing system, without losing agility or brand consistency.
Approach
Acting as an outsourced marketing department
Maze took over Looky Boutique's marketing direction, overseeing web content creation, newsletter management and the design of automated Klaviyo flows. Particular attention was paid to UX/UI optimization of the Shopify Plus store to maximize conversions. At the same time, close coordination was maintained with the client's existing tools, ensuring consistent data and communications across every channel.
Solution
A coordinated, high-performing marketing ecosystem
Looky Boutique now benefits from full marketing support covering content creation, email automation and ongoing optimization of the Shopify Plus shopping experience. Klaviyo flows and newsletters are designed to support retention, while UX/UI optimizations directly address the conversion issues identified.
Coordination between the client's various tools, from inventory to customer service to shipping and accounting, ensured consistent data and communications across every channel, giving Looky Boutique stable marketing direction despite the absence of a dedicated in-house team.
- +10%Sales
- +5%Conversion rate
- +9%Average order value (AOV)
Results
Stable marketing direction to support growth
Looky Boutique now benefits from consistent marketing direction across every channel, without having to build a dedicated in-house team. Content, Klaviyo automation and UX/UI optimizations on the Shopify Plus store continue to evolve together, backed by close coordination across all of the client's tools. This marketing stability lets the brand focus on growth rather than day-to-day management of its communications.
“The team is incredibly responsive and always makes sure to find effective solutions to our needs—often before we even bring them up. They don’t just deliver what’s expected; they also bring fresh, valuable ideas that truly help move our business forward. Their warm, human approach makes collaboration smooth and enjoyable.”
Looky
