Brief
Atelier Garneau is a Quebec retailer with over 40 years of experience, whose local reputation had not yet been fully translated into digital performance.
After decades of in-store success, the company wanted to reinvent its digital strategy to optimize its online sales and strengthen its presence on digital channels. Maze was mandated to conduct a comprehensive audit and lay the groundwork for a growth strategy adapted to the brand's reality.
Goals
Identify digital growth opportunities and formulate a concrete strategy to activate them
The mandate aimed to provide an honest assessment of Atelier Garneau's current digital performance and to define a clear roadmap for improving online sales, optimizing customer experience, and fully leveraging existing platforms.
Tools and partners
Complexity and challenge
Modernizing the Digital Presence of an Established Brand Without Diluting its Authenticity
Atelier Garneau enjoys rare customer loyalty, built on decades of trust. The challenge was to translate this relational strength into a constantly evolving digital environment, while meeting the expectations of an increasingly connected clientele.
Approach
A comprehensive strategic audit covering all of the brand's digital channels
Maze conducted an in-depth analysis of Atelier Garneau's digital ecosystem: Shopify store, email strategy, social media, advertising campaigns, and web experience. Each channel was evaluated based on its growth potential and shortcomings in order to formulate precise and prioritized recommendations.
Solution
A personalized digital marketing strategy, rooted in data and aligned with business objectives
Based on the audit findings, Maze developed a structured action plan covering the main digital growth levers. The recommendations were adapted to the team's operational capabilities and focused on measurable results, so that every effort invested generated a real impact.
Results
A clear vision, a strategy in hand, and the foundations to accelerate
Atelier Garneau leaves with a precise picture of its digital situation and a prioritized roadmap for the future. The audit highlighted concrete opportunities on each of the analyzed channels, giving the team the tools to make informed decisions and move forward with confidence.