Petit Coulou
Strategic audit
Petit Coulou was looking to revitalize its digital presence, with the aim of improving its online sales performance and rethinking its marketing strategy. To achieve this, the brand turned to the Canadian Digital Adoption Program (CDAP) to benefit from the Boost Your Business Technology grant with Maze.
- Strategic audit
- eCommerce Strategy
- Marketing Strategy
- UX/UI Design
- Email marketing
Solution
To optimally meet the brand's needs, we undertook an exhaustive strategic audit, carefully examining the internal aspects of the brand, its market positioning and the characteristics of its target clientele. All communication channels, both organic and paid, were thoroughly reviewed: from emailing and social media, to the website and advertising campaigns. This in-depth analysis enabled us to formulate tailor-made recommendations and strategies, perfectly aligned with Petit Coulou's objectives.