Petit Coulou
Shopify 2.0 redesign
Petit Coulou, known in Quebec for its car seat covers designed especially for babies, was facing challenges in terms of online presentation. Product pages with an unclear structure, and a website design that didn't facilitate the user experience, highlighted the urgent need for a significant website redesign. With this in mind, the initiative to revitalize the website became a priority, aimed at improving the accessibility and attractiveness of product presentation. The aim was to make the online shopping experience more fluid and enjoyable, while enhancing the quality and uniqueness of the products offered.
- Branding
- SEO Copywriting
- eCommerce Strategy
- UX/UI Design
- Web development
Solution
Following an in-depth strategic audit, a multitude of specialized skills were mobilized to enrich this project, encompassing brand identity, design, copywriting and customer journey optimization. The improvements made to the product data sheets, as well as to the SEO, testify to a holistic approach that also enhanced both the visual and transactional aspects of the site. This comprehensive approach has transformed the online experience, ensuring that each element contributes effectively to a fluid and engaging user interaction.