Brief
Modernizing the experience and improving site performance
Petit Coulou is a brand renowned for its products designed to protect babies during cold seasons. With the growth of its online store and the evolution of its catalog, the brand wanted to improve the performance of its Shopify site and offer a smoother browsing experience to its users. Maze was mandated to carry out a complete UX/UI redesign of the site to modernize the interface, improve product understanding, and optimize purchasing paths.
Goals
Simplify product discovery and support conversion
The project aimed to improve catalog readability and simplify the selection process for parents. The platform was designed to help visitors quickly understand the differences between products, their uses, and their benefits, while creating a smooth and reassuring shopping experience.
Tools and partners
Complexity and challenge
Explaining specialized products in a simple experience
Petit Coulou products meet specific needs related to protecting babies from the cold. Users often need to understand the differences between several types of products, their uses, and their compatibility with different equipment. The challenge was therefore to design an experience capable of clarifying this information while maintaining simple, intuitive, and reassuring navigation for parents.
Approach
Strategic audit and user journey optimization
The project began with a thorough strategic audit to analyze the existing experience and identify key friction points in navigation and product presentation. Based on these findings, a multidisciplinary team worked to restructure the site's experience. The information architecture and user journeys were redesigned to simplify navigation and better guide visitors in discovering products. Detailed wireframes were used to redefine key pages of the site, particularly product pages, to improve information hierarchy and content readability before the design phase.
Solution
An UX/UI redesign focused on product understanding
The website redesign focused on creating a clearer and more engaging experience.
Product pages were completely revamped to better showcase product features, uses, and benefits. The visual structure and content hierarchy were optimized to guide users through their decision-making process.
The website's design was also updated to create a more modern interface, consistent with the brand's identity. Every element, from visual content to page structure, was designed to support both the site's aesthetics and its transactional performance.
Particular attention was also paid to SEO and the site's overall performance to improve its visibility and support conversion.
- +29%Sales
- +13%Average order value (AOV)
- +51%Add to cart rate
Results
A more fluid and conversion-driven experience
The new platform offers a clearer and more intuitive browsing experience for visitors. Thanks to this UX/UI redesign, Petit Coulou now has a high-performing Shopify site that better showcases its products and effectively guides users through their purchasing journey. The platform is now ready to support the brand's future growth and meet its customers' expectations.