Brief
Energizing the communications of an iconic brand for little ones
Petit Coulou, an iconic brand for little ones, brought us in to energize its online marketing strategy. Leveraging Klaviyo, we worked to automate their communication with customers while showcasing their unique products.
- +29%Sales
- +13%Average order value (AOV)
- +51%Add to cart rate
Goals
Automating customer communication without losing personalization
The goal of the mandate was to energize Petit Coulou's online marketing strategy by leveraging Klaviyo to automate communication with customers. It meant showcasing the brand's unique products while structuring communications capable of building loyalty and supporting conversion across every season.
Tools and partners
Complexity and challenge
Automating without losing the brand's voice
For a brand aimed at little ones, the tone and warmth of communications matter just as much as their effectiveness. The challenge was to structure automated flows, welcome emails, reminders, seasonal promotional sequences, capable of running without constant supervision, without automation making communications feel generic or impersonal.
Approach
Building seasonal, personalized flows
Maze developed automated Klaviyo flows tailored to the specific needs of Petit Coulou's customers, including engaging welcome emails, personalized reminders and promotional sequences adjusted to the different seasons of the year.
Solution
Automated communication that stays personal
Petit Coulou now has Klaviyo flows that accompany customers from brand discovery through to loyalty, via welcome emails, personalized reminders and seasonal sequences. This strategy has strengthened customer loyalty and maximized conversion opportunities while keeping communication smooth and personal.
- +29%Sales
- +13%Average order value (AOV)
- +51%Add to cart rate
Results
Automated communication that keeps families' trust
Petit Coulou now benefits from automated communication on Klaviyo that accompanies families from brand discovery through to loyalty. Welcome flows, personalized reminders and seasonal sequences free up internal time, without ever sacrificing the warmth and personalization that set a brand for little ones apart.
“Maze played a key role in Petit Coulou's online growth. Solid support, concrete results, and a collaboration we recommend without hesitation.”
Petit Coulou
