Brief
Giving artisanal craftsmanship a digital showcase
Projet Acier, with its Costal brand, is known for its urban skylights of unmatched elegance. Behind every creation lies the artisanal craftsmanship of its founders, Laurie and Mathieu, who bring unique steel constructions to life. Looking to fully leverage the capabilities of the Shopify platform, they entrusted us with migrating their site from Wix to optimize their online presence and effectively structure their projects.
Goals
Structuring a non-transactional site built for a professional clientele
The project's goal was to migrate Projet Acier's site from Wix to Shopify to better structure the presentation of their projects and services, while expanding their reach among a professional clientele, particularly designers and architects. Unlike most Shopify projects, the goal wasn't direct online sales, but credibility and clarity of the offer for this specialized audience.
Tools and partners
Complexity and challenge
Using Shopify without selling online
The challenge of this project lay in its very objective: building a site on an e-commerce platform without direct transactions. Instead, Projet Acier's services and projects needed to be structured in a way that speaks to demanding professionals like designers and architects, while leveraging Shopify's capabilities to organize information in a flexible, scalable way.
Approach
Structuring the offer with metaobjects rather than a catalog
Following an initial SEO strategy, Maze recommended and carried out the migration from Wix to Shopify. Rather than setting up a transactional product catalog, the team leveraged metaobjects to structure Projet Acier's services and completed projects, making it easier to interact with a professional clientele looking for a B2B ordering portal.
Solution
A non-transactional site built to win over professionals
Projet Acier now has a Shopify site structured around metaobjects rather than a traditional catalog, built to meet the specific needs of a demanding professional clientele. The platform serves as a credible showcase for designers and architects, while laying the groundwork for a future B2B ordering portal.
Results
A credible showcase that opens the door to the professional market
Projet Acier now has a Shopify site structured around its services and completed projects rather than a transactional catalog, offering a credible showcase for designers and architects. This new metaobject-based structure lays a solid foundation for a future B2B ordering portal, without having to sacrifice the clarity of presentation that sets the brand's artisanal craftsmanship apart.
“The Maze team really listened to what we needed. We did a full redesign and they made sure it looked great and worked well too. Big thanks to everyone involved!”
Projet Acier
