Brief
Modernize the platform and support B2B operations
Speclite is a company specializing in the distribution of technical products for professional clients. With the growth of its business, the brand wanted to modernize its digital infrastructure to better support its operations and simplify the ordering process for its partners. The existing website, developed on Laravel, no longer offered the flexibility and ease of management necessary for the company's expansion. Maze was commissioned to migrate the platform to Shopify and design an e-commerce experience capable of meeting the specific needs of B2B commerce.
Goals
Simplify access to the catalog and orders
The project's objective was to create a clearer and more efficient platform for business customers. The site needed to allow users to quickly find the products they were looking for, access the necessary technical information, and place orders effectively. The new solution also had to offer simpler and more flexible management for the internal team.
Tools and partners
Complexity and challenge
Designing an experience tailored to B2B commerce
Unlike consumer-facing businesses, B2B transactions involve different purchasing dynamics. Business customers often need access to precise technical information, order in bulk, and manage long-term business relationships. The challenge, therefore, was to design a platform capable of supporting these needs while offering a clear and efficient experience for browsing the catalog and completing the ordering process.
Approach
Structuring the experience around the needs of professional users
The project began with an analysis of the existing platform and ordering processes used by professional clients.
Based on these observations, Maze redesigned the site architecture and user journeys to facilitate access to the catalog and simplify the most frequent actions for partner companies.
Detailed wireframes were developed to define the page structure and optimize the information hierarchy before the development phase. This approach enabled the design of an efficiency-oriented experience, tailored to business users who prioritize speed and clarity.
Solution
A complete B2B portal developed on Shopify
Speclite now has a B2B portal on Shopify designed specifically to meet the needs of its business customers. The migration from the old Laravel site to Shopify modernized the company's technology infrastructure and provided a more stable, scalable, and easy-to-manage platform. The new portal offers a distinct experience for businesses, with a dedicated interface and an optimized ordering process. Business customers benefit from privileged access to the catalog, tailored payment terms, and flexible delivery options to accommodate the logistical realities of their operations.
The platform also facilitates the management of corporate accounts and simplifies replenishment processes for business partners. At the same time, the site's structure allows the internal team to more easily manage the product catalog and adapt the platform to the company's evolving needs.
- +22%Sales
- +34%Conversion rate
- +12%Average order value (AOV)
Results
An e-commerce infrastructure adapted to the realities of B2B
Thanks to this transformation, Speclite now has an e-commerce platform capable of effectively supporting its business operations. The B2B portal offers a smoother and more tailored purchasing experience for partner companies, while providing the internal team with a flexible and scalable platform to support the company's future growth.
“A young and energetic team. A perfect mix of technical know-how and creativity!”
Speclite
