Brief
Extending a successful migration with ongoing marketing support
It's a love story that keeps going between Stay Sharp and Maze, following a successful migration to Shopify. Stay Sharp, a specialist in Japanese knives, invites its customers to dive into the fascinating world of these exceptional objects. With a small in-house team, the brand relied on our expertise to bring its marketing and strategic ambitions to life.
- +45%Sales
- +21%Conversion rate
- +5%Average order value (AOV)
Goals
Structuring a full marketing strategy for a small team
The goal of the mandate was to give Stay Sharp the means to realize its marketing ambitions despite a small in-house team. That meant structuring SEO, Klaviyo email marketing and e-commerce data analysis into one coherent strategy, capable of supporting the loyalty of a customer base passionate about the world of Japanese knives.
Tools and partners
Complexity and challenge
Doing a lot with a small team
With a limited in-house team, Stay Sharp couldn't manage SEO, email marketing and customer retention all at once without outside support. The challenge was to build a system capable of running in a largely automated way, from redesigning the loyalty program to sending newsletters, without requiring intensive day-to-day management from the brand.
Approach
Automating loyalty and structuring the data
Maze developed a strategy combining SEO optimization, automated Klaviyo flows and a monthly newsletter, backed by in-depth analysis of e-commerce data. The «La Fine Pointe» loyalty program was redesigned around VIP tiers, with a dedicated landing page built to maximize sign-ups and upselling opportunities through Shopify POS.
Solution
A tiered loyalty system that runs on its own
Stay Sharp now has a marketing strategy structured around SEO, automated Klaviyo flows and a «La Fine Pointe» VIP tier loyalty program, supported by an optimized landing page. The whole system is designed to run with minimal daily intervention, while maximizing in-store upselling opportunities through Shopify POS.
- +45%Sales
- +21%Conversion rate
- +5%Average order value (AOV)
Results
A marketing strategy that runs without daily effort
Stay Sharp now has a marketing strategy capable of running with minimal daily intervention. The «La Fine Pointe» VIP tier loyalty program, combined with automated Klaviyo flows and SEO optimization, lets a small team support a passionate customer base without having to manage everything by hand. This independence has allowed the brand to compete with rivals that have far more internal resources.
“Working with Maze was a great experience. They took the time to answer all our questions during the site migration and made sure all our needs were covered — and more. I’d definitely recommend them!”
Stay Sharp
