Brief
Soha is a Quebec brand of women's jewelry and hair accessories, supported by a refined visual universe and an engaged female clientele.
To support its growth ambitions, Soha enlisted Maze to manage the creation and administration of its advertising campaigns on Google and Meta, with a clear objective: to boost brand visibility and stimulate online sales.
Goals
Increase Soha's visibility and generate online sales through high-performing advertising campaigns
The mandate aimed to build a coherent paid acquisition strategy on Google and Meta, capable of attracting qualified new customers while maximizing advertising return on investment.
Tools and partners
Complexity and challenge
Showcasing a delicate and feminine brand universe in often saturated advertising environments
Jewellery and hair accessories are highly competitive online categories. For Soha, the challenge was not only to generate clicks, but to find the right customers at the right time, with creatives that respected the brand's meticulous aesthetic without sacrificing performance.
Approach
A performance-driven acquisition strategy, built around the brand's visual identity
Maze developed an advertising approach combining precise targeting, attractive creatives, and continuous optimization. Each campaign was designed to showcase Soha's world to new audiences while maintaining consistency with the brand's aesthetic sensibility.
Solution
Comprehensive advertising management on Google and Meta, with constant attention to performance and brand consistency
Maze handled all aspects of Soha's advertising: strategy, creation, targeting, deployment, and optimization of campaigns. Results were rigorously tracked to adjust in real-time and maximize the impact of every dollar invested.
- 7.01ROAS
- 21.80$$/conversion
- 1.44%Taux de clic (CTR)
Results
An advertising presence that lives up to the Soha universe, with results to match.
The campaigns increased the brand's visibility with new qualified audiences and generated measurable growth in online sales. Soha now has a well-oiled advertising infrastructure to continue accelerating its growth.
“We brought Maze in to audit and rebuild our first Klaviyo flows, and we’re thrilled with the outcome. Their professionalism stands out, it’s something you rarely see, even with more well-known agencies. What I especially appreciated is that they don’t try to do everything: they specialize, and it shows in the quality of their work.”
Soha
