Brief
Uniforme Expert is a well-established player in the medical uniform sector in Quebec, with an online store offering significant growth potential.
Despite a strong reputation in its market, the company wanted to attract new online customers in a more targeted and predictable way. It entrusted Maze with developing and managing a Google Ads acquisition strategy capable of delivering measurable results.
Goals
Increase online sales and attract qualified customers through a structured and high-performing Google Ads strategy
The mandate aimed to build a coherent advertising presence on Google, aligned with the brand's commercial priorities: seasonality, promotions, and strategic product categories.
Tools and partners
Complexity and challenge
Performing in a niche market where purchase intentions are precise and keyword competition is real
Medical uniforms cater to a professional clientele who know exactly what they are looking for. Capturing this intent at the right time, with the right message, and without wasting advertising budget, requires a rigorous account structure and constant optimization.
Approach
Disciplined ad management, continuously adjusted based on data and business priorities
Maze designed a campaign architecture adapted to Uniforme Expert's seasonal cycles, promotions, and priority categories. Each targeting and bidding decision was supported by regular analysis of results to maximize the return on every dollar invested.
Solution
Custom Google Ads campaigns, proactively managed with weekly adjustments
Maze handled the complete ad account structure, keyword selection, ad copywriting, and continuous campaign optimization. Active management ensured increased visibility with the target clientele while maintaining a measurable return on investment.
- 4.72ROAS
- 15.05$$/conversion
- 3.02%Taux de clic (CTR)
Results
More targeted acquisition, better invested budget, and measurable online sales growth
The campaigns allowed Uniforme Expert to reach new high-potential customers and increase its online sales in a structured way. Visibility for strategic queries has increased, and the ad account is now optimized to support long-term growth.
“I love working with the Maze team. They are super professional, attentive, and extremely efficient. Their incredibly clear support really makes the difference. I recommend these champions without hesitation!”
Uniforme Expert
