Maze is the new face of Shopify's Partner Directory

In less than a month, Shopify put Maze in front of its partner and merchant community three times. On October 22, 2026, Shopify published its own case study on our work with Speclite. On November 5, our Partner Directory profile was the example shown at Shopify's Partner Town Hall. And on November 9, the redesigned Shopify Partner Directory went live with our Speclite story on its homepage.

Why Shopify keeps pointing to Maze

Shopify features partners whose work shows what the platform can do for merchants. Maze is a Montreal-area Shopify Select Partner, working with Shopify since 2020. We work with growing brands that sell complex or technical products: B2B catalogs, products that need explaining, buyers who ask a lot of questions before they order.

Those are the projects where commerce gets complicated, and where a clear plan matters most. We start every engagement with strategic planning, so the roadmap is agreed on before anything gets built. Then we design and develop the store, and keep improving it with the merchant once it's live. That approach produces results merchants can measure, and that is what Shopify chose to show.

The Speclite story Shopify chose to tell

In October, Shopify's partnerships team selected our Speclite case study and asked to tell it again, this time from the merchant's point of view. Shopify's marketing team interviewed Speclite and published Speclite sees 14x growth in online ordering with Shopify B2B in its case study library on October 22, 2026.

Speclite is a Montreal company that designs and distributes certified LED lighting for contractors, architects and designers. Before the project, most orders came in by email, phone or through a sales representative, and only a small group of accounts could order online. With Maze, Speclite opened a Shopify B2B store where approved companies see their own pricing, check stock and order on their agreed payment terms. Maze turned Speclite's requirements into a roadmap, built the store, rolled it out in phases so orders never stopped, and kept refining it as customers started using it.

The results, as reported by Shopify:

• The share of orders placed online grew 14x, from 1.3% in October 2025 to 18.2% in September 2026.
• Conversion was 45% higher over a 180-day period than in the period before.
• Average order value rose about 70% in the first four months of 2026.
• The sales team became more than 20% more efficient, freeing time for customer visits and new markets.

This is the kind of project Maze is built for: a technical catalog of more than 400 products, buyers with specific needs, and a business that had to keep running during the change.

On stage at Shopify's Partner Town Hall

On November 5, 2026, Shopify presented the redesigned Partner Directory at its Partner Town Hall, under the theme "Simpler discovery, clearer profiles." To show partners what the new profiles look like, Shopify used Maze's profile as the example on screen.

During the presentation, Atlee Clark, Shopify's VP of Partners, gave Maze a personal shoutout. For merchants, that matters more than any badge: it means the people who run Shopify's partner program know our work and trust it enough to show it to the whole community.

On the homepage of the new Partner Directory

The redesigned Shopify Partner Directory went live on November 9, 2026. Its homepage highlights a handful of partner success stories, and "Maze for Speclite" is one of them, alongside agencies from the United States and Europe.

The same day, Shopify announced the new directory to all of its partners in an email titled "Your new Partner Directory profile is live." Once again, Maze's profile was the example.

The new profiles are built to help merchants judge a partner on real experience. Maze's profile shows a Shopify Select Partner since 2020, based near Montreal, working in English and French. Our top services include storefront and theme customization, SEO, international markets, sales channel setup, custom apps and integrations, and product data. Our featured clients, verified by Shopify, include Hatley Little Blue House, Bonne Maman Canada, Flordeco, Speclite, Café Pista and Givesco.

What this means if you're choosing a Shopify partner

Choosing an agency is a big decision, especially when your products are technical or your buyers are businesses. When Shopify picks a partner's work for its case study library, its Town Hall and its directory homepage, it is telling merchants that this partner delivers on the platform.

If you sell complex products on Shopify and want a team that starts with a clear plan, measures what changes and speaks your language in English or in French, see our profile in the Shopify Partner Directory or talk to the Maze team.