Why Maze for Shopify Plus?
Maze is a Shopify Select Partner that builds and grows stores on both standard Shopify and Shopify Plus. We recommend Plus only when your operations truly need it: B2B, multiple markets, custom checkout rules or several teams working in one store. If a standard plan does the job, we’ll tell you, and you’ll save the difference.
How we compare
| What you often hear | Maze | What you can count on |
|---|---|---|
| Push Plus by default | Recommend Plus only when your operations need it | You pay for the plan you actually use |
| Work only with Plus merchants | Work on standard and Plus, case by case | Honest advice, no upsell |
| Pay for Plus, use none of it | Build the checkout, B2B and automation that justify the cost | You get a return on your Plus fees |
| Put juniors on complex projects | Senior team on integrations, B2B and migrations | Hard problems handled by people who’ve solved them |
| Polish the storefront only | Plan, build and grow the whole operation | Online, in store and back office working as one |
Most brands are on the wrong plan.
Some pay for Plus and never use what makes it worth it. Others stay on a standard plan while their checkout, B2B or multi-market needs hold them back. Either way, the problem isn’t the plan. It’s how the store is set up to use it.
When Plus is worth it
B2B and wholesale at scale
Company accounts, custom pricing, payment terms and credit limits, alongside your retail store.
Speclite uses Plus to give approved companies their own pricing, payment terms and credit limits.
Custom checkout rules
Validation, delivery rules or product compatibility checks built into the checkout itself.
For Les 3 Maîtres Gourmands, we rebuilt delivery-date selection, blackout dates and payment rules directly in the checkout.
Multiple stores or markets
Separate stores for regions, brands or wholesale, managed from one place.
For Bonne Maman, we expanded the English-market experience on Plus. English sessions on key pages grew 282%.
Several teams, one platform
User permissions and controls so marketing, operations and customer service can work without stepping on each other.
Why merchants choose Maze
Honest advice
We’ll tell you when Plus isn’t worth it, even if it means a smaller project for us.
Shopify Select Partner
A direct relationship with Shopify that helps when a project needs answers fast.
Built for complex operations
ERP integrations, B2B, migrations and checkout rules are our everyday work, not edge cases.
Clear pricing
Every engagement starts with a scoped roadmap, so you know the cost before work begins.
Proof in the field
Shopify and Shopify Plus projects for manufacturers, distributors, food brands and omnichannel retailers.
Speclite
Shopify Plus B2B with custom credit controls built on Shopify Functions.
- +34%conversion
Les 3 Maîtres Gourmands
Advanced to Plus. A broken delivery app rebuilt with checkout extensions in one week, replacing two paid apps.
Bonne Maman (St-Hubert)
English-market expansion on Shopify Plus.
- +282%English sessions on key pages
- +145%session duration
What you get
Shopify vs Plus fit assessment
Checkout / B2B / markets architecture
Scoped build or upgrade
Grow: ongoing CRO and ops
How it works
- 1
Assess
Workflows vs current capabilities.
- 2
Decide
Standard, Plus, or upgrade sequence.
- 3
Build
Implementation without useless debt.
- 4
Operate
Grow: measurement and optimization.
When Maze is the right fit
A good fit if you
- B2B, multi-store, or multi-market needs beyond standard
- Need for extensible checkout or advanced automation
- Multi-team governance / organization permissions
- Want a Select partner who will say no to Plus when it is unnecessary
Not a fit if you
- Wanting Plus only for prestige
- Expecting a badge to replace a roadmap
- No real ops complexity to solve
Frequently asked questions
Do we need Shopify Plus?
Not always. Plus fits volume, B2B, multi-market, custom checkout, or advanced governance. Otherwise standard is often enough.
Do you work on standard plans too?
Yes. Many engagements are on standard. Plus matters when scope uses Plus capabilities.
What is a Shopify Select Partner?
It’s a tier of Shopify’s partner program that recognizes agencies with a proven track record of building and growing merchants on Shopify.
Is Shopify Plus expensive?
Plus costs significantly more than standard plans, so it needs to pay for itself. That’s why we start by checking whether the features you’d use justify the difference. Plus can also replace paid apps: for 3MG, a custom checkout build replaced two app subscriptions. Shopify’s website has current pricing.
Can we start on standard and move to Plus later?
Yes. We often build stores so the move to Plus is simple when the business is ready. 3MG ran on a standard plan for years before moving to Plus, and the switch was quick and smooth.
How much do engagements cost?
Every engagement starts with a roadmap that defines the scope, the timeline and the cost. You know exactly what you’re paying for before any build begins.
Not sure which plan fits?
Tell us how your business runs today. We’ll tell you if Plus is worth it, what we’d build, and in what order.
We aim to reply within 2 business days. No commitment.