Speclite sees 14x growth in online B2B ordering — Read the Shopify case study

Why Maze for replatforming?

Outgrowing your platform is expensive. Staying costs you in fees, workarounds and developer time. Moving badly costs you traffic, SEO and customers. Maze plans and runs migrations to Shopify and Shopify Plus for brands that can’t afford either. We handle the plan, the build and the launch. We’re not a theme installer, and we don’t hand you recommendations without running the migration ourselves.

How we compare

What you often hearMazeWhat you can count on
Migration started without URL/data auditPlan: SEO, data, apps, ops mappingFewer cutover surprises
Improvised cutover, store feels downParallel build + controlled switchNo customer-facing downtime as the goal
Partial or missing 301sURL mapping and post-launch validationOrganic traffic protected
Promise that passwords will migrateWe plan customer re-auth (passwords cannot transfer)Honest expectations, fewer support tickets
Apps stacked without architectureIntegrations scoped (ERP, CRM, POS)Unified ops after go-live
Theme lock-in / opaque codeYou own store, theme, and delivered appsNo forced dependency

A migration isn’t a data export.

Too many replatforming projects underestimate redirects, customer accounts and critical integrations. The result: a store that feels broken, a drop in Google traffic and operations that stop working. We treat a migration as a whole system, not a file transfer.

Why merchants choose Maze

  • Strategic Planning first

    A 2 to 4 week roadmap gives you a realistic timeline and budget before any build starts.

  • SEO treated as a deliverable

    Redirects and critical pages validated, not “we will see”.

  • Ops in scope

    Payments, shipping, inventory, B2B: cutover includes business journeys.

  • Clear floors

    Plan from $5,000, Build from $10,000. Scope before promise.

Proof in the field

We’ve migrated brands from WordPress, Joomla, Wix, PrestaShop, Laravel and Squarespace, and our team also works with Magento, WooCommerce, BigCommerce and Salesforce Commerce Cloud. 12 migrations completed.

  • Main qui tient une tasse d'espresso au-dessus de grandes feuilles sombres, pour JA Coffee.

    JaCoffee

    WordPress to Shopify with a new brand identity.

    • +246%sales
    • +89%sessions
  • Vasque noire et miroir ovale Flordeco sur un mur de pierre claire, avec un robinet arqué.

    Flordeco

    Joomla to Shopify.

    • +88%sales
  • Overhead view of shared dishes: salads, chicken wings, a burger and fries on a wooden table

    Les 3 Maîtres Gourmands

    WordPress to Shopify with a new brand identity.

    • +61%sales
    • +23%conversion
  • Migration from Laravel to Shopify Plus & B2B Development

    Speclite

    From a WordPress site and a Laravel ordering portal to Shopify Plus B2B. Rolled out in phases, with daily ordering never interrupted.

What you get

  • Technical and SEO audit of the source

  • URL, data, and integration mapping

  • Shopify build + cutover rehearsal

  • 301s and post-launch validation

  • Training and stabilization

How it works

  1. 1

    Audit

    Source, SEO, data, apps, ops journeys.

  2. 2

    Architect

    Shopify target, integrations, risks.

  3. 3

    Build

    Storefront, data, QA off production.

  4. 4

    Cut over

    Controlled cutover, redirects, checks.

  5. 5

    Stabilize

    Monitoring, fixes, training.

When Maze is the right fit

A good fit if you

  • Brands leaving legacy or custom stacks for Shopify
  • Non-trivial catalogs and integrations (ERP, B2B, POS)
  • Need to protect SEO and customer continuity
  • Willingness to start with Plan before Build

Not a fit if you

  • Simple theme swap on an already healthy Shopify store
  • Budget that cannot cover audit + cutover + stabilization
  • No business owner for data and URL decisions

Frequently asked questions

Which platforms can you migrate from?

We’ve migrated brands from WordPress, Joomla, Wix, PrestaShop, Laravel and Squarespace. Our team also works with Magento, WooCommerce, BigCommerce and Salesforce Commerce Cloud. If your platform isn’t listed, ask us. Most can be migrated with the right plan.

Will there be downtime?

Our goal is zero downtime for your customers. We build your new store in parallel and switch over in a controlled way. For Speclite, we rolled out in phases over three months while sales reps kept taking orders through the old portal, so daily business never stopped.

Will we lose our Google rankings?

Not if the migration is done properly. We map every URL, set up redirects, carry over your SEO content and check everything after launch. Some short-term movement is normal. JaCoffee’s sessions grew 89% after their move from WordPress.

How much does it cost?

Plan from $5,000, Build from $10,000. Quotes follow data and integration complexity.

Already on Shopify but stuck on the wrong plan?

Outgrowing your platform?

Tell us what you run on today and what’s holding you back. We’ll tell you what a move to Shopify involves, in what order, and what it would take.

Plan your migration

We aim to reply within 2 business days. No commitment.