Why Maze for CRO?
Traffic costs more every year. Maze helps established Shopify and Shopify Plus brands earn more from the visitors they already have. Strategy, UX, design, Shopify development, testing and measurement, all handled by one team that ships the work. We’re a Montreal-based Shopify Select Partner, not a paid media agency, an audit-only consultancy or a design studio that hands off and disappears.
How we compare
| What you often hear | Maze | What you can count on |
|---|---|---|
| Audit, then hand you a to-do list | We diagnose, design, build, test and measure | Ideas actually make it to your live store |
| Surface-level analytics | Store data, behaviour data and session recordings combined | We fix causes, not symptoms |
| Rigid 6 to 12 month contracts | Monthly retainers from $2,500 | You stay for results, not because you’re locked in |
| Mixed teams and outsourcing | Senior Shopify team doing the core work | One accountable team, consistent quality |
| Random priorities | Roadmap ranked by impact and effort | The highest-value work ships first |
| Design and copy handled separately | Message and UX worked on together | Every change pulls in the same direction |
| Minimal QA before launch | QA across devices, journeys and tracking | Cleaner launches and reliable results |
Finding problems is easy. Fixing them is the hard part.
Many agencies can spot what’s slowing your store down. Far fewer can prioritize, build, test and measure the fixes. That’s why so many brands end up with a long list of good ideas and nothing live.
Why merchants choose Maze
Full visibility
A shared roadmap where every task shows its budget, expected impact, effort and due date. Weekly updates, monthly check-ins and quarterly reviews.
From diagnosis to live
Strategy, UX, development and measurement in one thread. No orphaned to-do list.
Evidence before opinion
Your store data and real customer behaviour decide what we change, not taste.
We know Shopify’s limits
Themes, apps, checkout and POS. We know what’s possible and how to build it cleanly.
Clear scope
Paid media, branding and social media stay with partners. Your store’s performance stays with us.
French and English
A Montreal team built for Quebec and Canadian markets. Your French site isn’t an afterthought translation.
Transparent pricing
Audits from $5,000. Monthly retainers from $2,500. We scope the work before we promise results.
Proof in the field
We work mostly with manufacturers selling direct to consumers, omnichannel retailers and brands moving to Shopify. 40 of our projects include conversion work. Our retainers keep conversion optimization, merchandising and email in one measurement system.
Les Minettes
UX and conversion optimizations paired with Klaviyo.
- +36%conversion
- +10%sales
Soha
Redesign built around conversion.
- +12%conversion
- +78%average order value
Café Pista
UX/CRO audit and expansion strategy.
- +21%sales
- +10%orders
What you get
CRO roadmap aligned to your growth targets
Prioritized behaviour-led insights
Design and development for conversion changes
A/B tests when volume and risk justify them
QA across journeys, devices, and tracking
Reporting with clear next steps
How it works
- 1
Diagnose
Data, journeys, quick wins, impact/effort scoring.
- 2
Design
Hypotheses, UX, and message aligned to the brand.
- 3
Build and QA
Clean Shopify implementation, verified tracking.
- 4
Launch and learn
Measure, decide, iterate or scale the winner.
- 5
Repeat with pace
Update the roadmap and accelerate where it pays.
When Maze is the right fit
A good fit if you
- Shopify / Shopify Plus brands with enough traffic and revenue to act on evidence
- Conversion, AOV, or retention leveling off despite acquisition
- Teams that want CRO execution tied to build, not audit-only
- Willingness to test, iterate, and prioritize by impact
- Need for a bilingual partner who understands Quebec and Canadian markets
Not a fit if you
- Cheapest retainer or quick fixes without measurement
- Early-stage brands still finding product-market fit or session volume
- Design-only or analytics-only engagements with no implementation
- Traffic-only focus with no conversion work
- Expecting us to run paid media in-house (we work with your partners)
Frequently asked questions
How is Maze different from a typical CRO agency?
Most CRO agencies stop at recommendations. We diagnose, design, build on Shopify, test and measure, so improvements actually reach your live store. You also see everything we’re working on, with its budget and expected impact, in a shared roadmap.
What results can we expect?
It depends on your traffic, your store and where the friction is, so we don’t promise a number before looking at your data. For reference, Les Minettes’ conversion rose 36% and Soha’s average order value rose 78%. Every roadmap is ranked by expected impact, so the biggest opportunities come first.
Do you offer full-stack CRO?
Yes. Plan audits, Build implementation when needed, and Grow for ongoing optimization: CRO, merchandising, Klaviyo, SEO/GEO.
Do you only work on Shopify?
Yes. We specialise in Shopify and Shopify Plus. That speeds technical decisions and cuts recommendations that cannot ship.
Do you implement recommendations?
Yes. We can ship UX, theme, apps, and QA. Many clients start with a Plan audit, then move into Grow.
Do you run A/B tests?
Yes, when traffic, conversion volume, and risk justify it. Otherwise we ship measured changes with guardrails.
Do you manage paid media?
No. We improve performance of existing traffic and work alongside your acquisition teams or agencies.
How much does it cost?
Audits and strategy from $5,000. Grow retainers from $2,500/month. Quotes depend on catalog, integrations, and which levers you run.
Who are you not a fit for?
Very early-stage brands without volume, design-only scopes, or teams that only want more traffic without working conversion.
Testing changes on real traffic
Getting traffic but not enough sales?
Tell us where your store stands today. We’ll tell you what’s holding conversions back and what we’d fix first.
We aim to reply within 2 business days. No commitment.