Brief
Flordeco is a retailer specializing in flooring and residential decoration products, with its online channel being a central growth driver.
With an established Shopify store and a loyal customer base, the company was looking to go further. It needed a partner capable of continuously boosting conversion performance by working directly on the shopping experience.
Goals
Systematically increase conversion rate, through a rigorous and continuous optimization approach
The mandate aims to identify high-impact opportunities in the store, test hypotheses, and deploy measurable improvements in key sections of the purchasing journey. The objective is online revenue growth supported by data.
Tools and partners
Complexity and challenge
Optimizing the conversion of a product that isn't bought impulsively
Flooring is a significant decision. People compare, hesitate, and consult. The purchase cycle is long, the variables are numerous, and trust in the online channel isn't immediately established. Convincing a visitor to make a purchase without being able to touch, see, or test the product in person is a major challenge that requires a particularly rigorous UX and CRO approach.
Approach
A long-standing partnership that allows for a nuanced understanding of the context, clientele, and commercial dynamics
The relationship with Flordeco has been built over time. This depth gives Maze a precise understanding of user behavior and seasonal cycles. The work is organized around a constant iterative cycle: analyze, prioritize, test, deploy, and measure.
Solution
Targeted optimizations on high-impact sections to continuously improve conversion
Maze intervenes directly on the design and experience of key pages of Flordeco's Shopify store. Each initiative is prioritized according to its potential impact, rigorously tested, and deployed with a continuous improvement mindset that accumulates over time.
- +88%Sales
- +5%Average order value (AOV)
- +28%Conversion rate
Results
A store that converts better, section by section, iteration by iteration
The optimizations deployed on key pages have reduced friction, clarified purchasing paths, and improved the shopping experience. The conversion rate is progressing, and the experimentation pace remains sustained to continue growing key performance indicators (KPIs).
“Renewing our partnership with Maze allows us to continue structuring our digital growth with a clear and measurable approach. This strategic support helps us prioritize the right actions and develop our platform consistently.”
Flordeco
