Brief
Modernize the corporate offer and structure B2B ordering
Petit Coulou set out to evolve its business model by developing an offer dedicated to corporate clients. In that context, the brand wanted to simplify ordering processes for professional partners while offering a fluid experience adapted to their specific needs.
Maze was mandated to design and deploy a B2B solution integrated directly into the brand’s Shopify ecosystem.
- +29%Sales
- +13%AOV
- +51%Add to cart rate
Goals
Make ordering easier and support corporate relationships
The project aimed to create a simplified ordering experience for businesses, able to meet specific needs such as volume purchasing, account management, and adapted payment terms. The goal was also to structure a high-performing B2B channel enabling Petit Coulou to grow corporate relationships while keeping centralized management.
Tools and partners
Complexity and challenge
Adapt a B2C experience to professional needs
Petit Coulou already had a high-performing eCommerce platform oriented toward B2C. The challenge was to integrate a B2B experience without disrupting the existing balance. Corporate clients have very different expectations: volume orders, faster processes, specific payment terms, and particular logistics requirements.
Complexity therefore lay in creating an environment that meets these needs while remaining coherent with brand identity and the overall site experience. The challenge was also to structure efficient journeys for businesses—often time-constrained and looking for a simple, clear, reliable process.
Approach
Structure a distinct yet integrated experience
The project began by analyzing corporate client needs to identify essential features and experience expectations. Maze then designed an architecture that clearly distinguishes B2B and B2C journeys while maintaining overall coherence within the platform.
Particular attention was paid to simplifying the ordering process so businesses could navigate efficiently, select products, and complete purchases quickly. The approach also considered internal operations—inventory, orders, and deliveries—to ensure a viable, high-performing long-term solution.
Solution
A B2B portal integrated and adapted to corporate realities
Maze designed a Shopify B2B portal offering a dedicated experience for professional clients. The portal provides distinct navigation so businesses can easily access an offer adapted to their needs. The ordering process was simplified to facilitate volume purchases and accelerate decision-making.
Specific features were integrated, including optimized inventory management, business-adapted payment terms, and flexible delivery options. The full solution was designed for a fluid, efficient experience while allowing Petit Coulou to centralize B2B and B2C operations on one platform.
- +29%Sales
- +13%AOV
- +51%Add to cart rate
Results
A structured, high-performing B2B experience
With this solution, Petit Coulou now has a clear, effective corporate channel. Businesses can order more easily, while the brand benefits from a structured system for managing professional clients. The platform supports B2B offer development while maintaining an experience coherent with brand identity.
“Maze played a key role in Petit Coulou's online growth. Solid support, concrete results, and a collaboration we recommend without hesitation.”
Petit Coulou
