Brief
Modernizing the platform and structuring the B2B experience
Senneco, a Quebec company specializing in anchoring systems and masonry products, wanted to modernize its digital environment for its 40th anniversary. The company had a primarily informational WordPress site that no longer met its operational needs or the evolution of its activities. Maze was mandated to rethink the entire digital platform: migrate the site to Shopify, structure a clearer product catalog, and integrate a transactional component to enable the implementation of a B2B ordering portal.
Goals
Transforming a showcase website into a commercial tool
The main objective of the project was to transform a primarily informative website into a platform capable of supporting the company's commercial operations. The new solution needed to allow professional customers to view products, manage their orders more efficiently, and facilitate replenishment. At the same time, the project aimed to modernize the brand image and clarify the presentation of a technical offering that is often difficult to communicate.
Tools and partners
Complexity and challenge
Structuring a technical offer with a simple experience
The main challenge lay in the very nature of Senneco's catalog. Masonry products are technical, highly standardized, and intended for a professional clientele with very specific needs. The challenge was to structure this information clearly while creating a fluid experience for users. It was also necessary to design an architecture capable of supporting the specificities of a B2B environment, where orders, product references, and purchasing logic differ significantly from general consumer commerce.
Approach
Analyze, structure, and simplify
The project began with an analysis to understand the company's operational needs and the habits of its professional customers. Based on these insights, Maze rethought the catalog architecture, information hierarchy, and user journeys to simplify product access. Simultaneously, work on the visual identity and artistic direction was undertaken to modernize the brand while preserving the company's technical credibility. This approach allowed the platform, user experience, and brand communication to be aligned around a single system.
Solution
A Shopify platform designed for B2B
The new site was developed on Shopify to provide a more robust, scalable, and better-suited infrastructure for the company's transactional needs.
The platform now allows for clear structuring of the product catalog and offers more intuitive navigation for industry professionals. A B2B ordering portal has also been integrated to simplify the purchasing process for customers.
At the same time, the artistic direction has been revamped to modernize Senneco's image, featuring distinctive iconography and a more contemporary interface that highlights the brand's expertise.
- +20%Operational efficiency
- +69%Sessions
Results
A platform aligned with business growth
The new platform allows Senneco to more efficiently support its business operations while offering a digital experience that lives up to its expertise. The site now acts as a true sales and communication tool: the catalog is clearer, the purchasing journeys are simplified, and the brand image better reflects its leadership position in its industry. This digital transformation provides the company with a solid foundation to support its growth and the evolution of its services.
“Working with Maze was a great experience — super professional team, strong attention to detail, and lots of expertise.”
Senneco (GIVESCO)
